It has always been a challenge to get the word out about the cool programs and resources at the library. When I was on staff we launched newspaper columns to promote activities and new 'things.' They let the column fade away after I left, but it has now been resurrected due to the efforts of the awesome adult reference librarian they hired a year ago.
They promote in house as much as possible, but most people don't read signs let alone flyers. It is a challenge.
The board did a bit of brainstorming last night on how to get the word out about all the new digital resources the library has to offer. Beyond ebooks, they have audio books available for download, movies you can stream, children's books you can download, magazines etc. The director has done a great job of compiling some amazing resources for a facility of our size with the shoe string budget she is given.
We did have some ideas for her including target emails to teachers, utilizing the electronic newsletters that go out into the community from the Friends and even the Farmer's Market.
It was a good meeting, but a long one. And, I was voted in as secretary. Honorary position as I don't have to do much beyond read the meeting transcript and make sure it is complete. My kind of job. Ha Ha.
4 comments:
Doesn't the library have a website or a facebook page? Those would be ways to get the word out. How about Twitter?
Lisa, yes they have a wonderful website and a facebook page. They utilize both. Not sure about Twitter.
It just seems that electronic publicity would be better to reach those interested in e0books.
I agree, but they have had limited success building a 'fan' base on Facebook. They just recently exceeded the number of fans the Friends page has.
This has been an ongoing problem for them. Typical library users seem to be engaged, but the Director told us that just last week a regular customer had to be shown the self-check kiosk. It has been in place for 2 years. Duh.
So, trying to roll out information about new resources to patrons seems to be an ongoing battle for them
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